Most readily, Russians buy plug-in appliances. But voice assistants obviously have not too much trust.
According to GfK calculations, which Vedomosti reports, in 2018 Russians bought 1.2 million smart home devices for a total of 20.8 billion rubles. Compared to the previous year, sales in terms of quantity amounted to 33%, and in terms of revenue – 11%. Russia accounted for 11.3% of European sales of appliances for the smart home.
The most popular smart devices in Russia have become refrigerators, washing machines and other large household appliances that can be controlled using a smartphone.
They accounted for 70% of sales. Another 15% was small household appliances: smart vacuum cleaners, kettles and scales.
Only 10% came from audio and video devices with AI, including speakers with voice assistants. Smart cameras, bulbs, sockets and sensors were the worst selling products – only 5% of the market.
However, compared to previous years, this segment grew most dynamically: three times in unit terms and four times in money terms.
Individual companies also note a growing market. For example, in the Svyaznoy-Euroset network in 2018, sales of smart home devices grew by 84% in revenue and by 16% in quantity. At the same time, sales of smart sockets increased threefold, smart scales – by 70%, and plug-in cameras – almost 30 times in quantitative terms.
Rostelecom, which has been selling a comprehensive home video surveillance system since 2017, confirms the rapid growth in popularity of this technology. Two years ago, several hundred sets were sold per month, and today this figure has grown to several thousand. People also began to actively buy sets of controllers and various sensors.
Analysts say that, in contrast to Europe and Asia, smart appliances in the homes of Russians remain fragmented.
In the future, it will merge into a common ecosystem based on voice assistants. So far, however, similar equipment in Russia is not very popular: only 4,000-6,000 smart assistants are bought in the country every month.
The first Russian smart home control system, Yandex.Station, failed to make any significant progress. From summer 2018 to March 2019, the company sold only 5,000 devices. Bad sales hamper the development of new devices.